Opening Ceremony of International Mountain Tourism Day 2026 Theme Events

Date: 29th May (Friday)

Dialogue among World Famous Mountains 2026

Date: 29th May (Friday)
1 Mountain Culture and Tourism Exhibition Mountain Culture and Tourism Exhibition
Mountain Culture and Tourism Exhibition

Date: 29th-30th May

Content: The exhibition will showcase the rich and diverse natural and cultural landscapes of mountain tourism destinations through physical displays, text, photography, and multimedia. It will also feature distinctive intangible cultural heritage, high-quality and innovative tourism products, as well as mountain outdoor equipment.


2 IMTA Night of Shennongjia IMTA Night of Shennongjia
IMTA Night of Shennongjia

Date:  28th May

Content: Through Hubei-themed and intangible cultural heritage promotional activities, the Event set against the backdrop of lush mountains with culture as its soul, it will foster engaging interactions to further showcase the cultural tourism charm and outdoor vitality of the host city for the International Mountain Tourism Day 2026.

3 Investment and Business Meeting for Mountain Culture and Tourism Investment and Business Meeting for Mountain Culture and Tourism
Investment and Business Meeting for Mountain Culture and Tourism

Date: 29th May

Content: The meeting will focus on high-quality development of the culture and tourism industry and explore cooperation mechanisms such as visitor exchange, brand co-building, and sustainable tourism demonstration.


4 Cultural Performance: The Mysterious Shennongjia Cultural Performance: The Mysterious Shennongjia
Cultural Performance: The Mysterious Shennongjia

Date: 29th May

Content: “The Mysterious Shennongjia” performance presents the region’s pristine ecology, mystical legends, and cultural heritage through an engaging audiovisual experience. By blending high-caliber stagecraft with local culture, it vividly showcases the achievements of Hubei’s integrated cultural and tourism development, along with the unique allure of Shennongjia.


5 Site Inspection Tours: Mountain Tourism Development Site Inspection Tours: Mountain Tourism Development
Site Inspection Tours: Mountain Tourism Development

Date: 30th May 

Content: Shennong Peak


Dang Zhen, Vice Chairman of the Hubei Provincial Committee of the Chinese People's Political Consultative Conference
He Yafei, IMTA Vice Chairman and Secretary-General, delivered a speech at the Opening Ceremony of the Events.
Liu Zhaohui, Vice Chairman of the International Mountain Tourism Alliance (IMTA), delivered a speech at the 2026 Dialogue among World Famous Mountains.
Zheng Li, Secretary of the CPC Committees of Shennongjia Forestry District and Shennongjia National Park Administration, delivered a speech at the 2026 Dialogue among World Famous Mountains.
Hikmat Singh Ayer, Officiating CEO of Nepal Tourism Board (NTB), delivered a speech at the 2026 Dialogue among World Famous Mountains.
Wu Zhimin, Assistant Director-General and Forestry Division Director of the Food and Agriculture Organization of the United Nations (FAO), delivered a video speech at the Opening Ceremony of the Events.
Natalia Bayona, UN Tourism Executive Director delivered a video speech at the Opening Ceremony of the Events.
Khalil-ur-Rahman Hashimi, Pakistani Ambassador to China, delivered a speech at the Opening Ceremony of the Events.
Tao Congrui, Deputy Director of the Tourism Quality Supervision and Management Office, Ministry of Culture and Tourism of China, delivered a speech at the Opening Ceremony of the event.
Xu Peng, Vice Chairman of the World Tourism Alliance (WTA), delivered a speech at the Opening Ceremony of the Events.
Pema Gyamtsho, Director General of the International Centre for Integrated Mountain Development (ICIMOD), delivered a video speech at the 2026 Dialogue among World Famous Mountains.
Roshan Khanal, Chargé d‘Affaires a.i., Minister, Embassy of Nepal in China, delivered a speech at the Opening Ceremony of the Events.
Former Director of the Regional Department for Asia and Pacific of UN Tourism,and Vice Chairman of the Global Tourism Economy Research Centre
Chief Representative of the Beijing Representative Office, World Animal Protection
Sustainable Food Systems Expert, Mountain Partnership Secretariat (MPS) hosted by the Food and Agriculture Organization of the United Nations (FAO)
Director of Shennongjia Forestry District Culture and Tourism Bureau, Hubei Province
PATA Ambassador for Greater China
Sustainable Mountain Tourism Specialist, International Centre for Integrated Mountain Development (ICIMOD)
Founding Chairman of the International Tourism Studies Association
Secretary of State for Tourism, Santa Cruz Province, Argentina&President of the Hotel Association of Santa Cruz Province,Argentina
CEO of Tung Lam Development Joint Stock Company
World Geopark Evaluation Expert, Danxiashan Management Committee of Shaoguan
Chief Sustainability Officer of Suda Development Co., Ltd., Saudi Arabia
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