"In the post-pandemic era, the tourism industry has witnessed a comprehensive recovery, injecting vitality into the global economy." At the 2023 International Mountain Tourism Alliance Annual Meeting, Francesco Frangialli, Honorary Secretary-General of the United Nations World Tourism Organization (UNWTO) and member of the Expert Committee of the International Mountain Tourism Alliance, released the "World Mountain Tourism Development Trends Report 2023".

On May 29, 2020, at the online forum for International Mountain Tourism Day, the "World Mountain Tourism Development Trends Report (2020 Edition)" was officially released by Francesco Frangialli, Council Member of the International Mountain Tourism Alliance and Honorary Secretary-General of the United Nations World Tourism Organization (UNWTO).

The Report is jointly prepared by the IMTA and industry authorities. Based on historical data of the global mountain tourism market, and based on in-depth observation and analysis of the pattern updates, demand changes, and business innovation of mountain tourism, it analyzes the current situation and product iteration of mountain tourism...