The International Mountain Tourism Alliance is committed to promoting the integration of academic research and industry practice in the field of mountain tourism, providing intellectual support for the sustainable development of global mountain tourism. The "Academic Research" section gathers the cutting-edge research achievements of authoritative experts and scholars at home and abroad, covering multiple dimensions such as mountain ecological protection, tourism economy, cultural heritage, low-carbon development, etc., aiming to provide valuable references and inspirations for practitioners, policy makers, and researchers.
These Certifications were jointly released by IMTA at the opening ceremony of the 2024 International Mountain Tourism and Outdoor Sports Conference on September 26, 2024. Prof. Wu Bihu, Director of the Tourism Research and Planning Center at Peking University's College of Urban and Environmental Sciences and an expert advisor to IMTA, formally introduced these documents, which establish standardized frameworks for evaluating and recognizing world-class mountain tourism destinations.[详情]
This standard is the first international group standard for mountain hot spring wellness tourism, and also the first international organization group standard participated by China's hot spring industry. It is of great significance for scientifically guiding and regulating the construction and service of mountain hot spring health tourism destinations in the field of international mountain tourism...[详情]
This Guidebook highlights hiking as one of the optimal forms of sustainable tourism, generating substantial economic and social benefits globally while demonstrating immense post-pandemic potential. Co-authored by the IMTA, the guide was developed in collaboration with specialists from authoritative institutions. [详情]
The research is written in Chinese, French and English, and includes the keynote speeches and discussions of scientists, scholars, tourism industry practitioners, French parliamentarians and other elected officials from France, China and other countries and regions during the “International Mountain Tourism Day 2024” theme event. This achievement has contributed to the realization of the UN's 2030 Sustainable Development Goals.[详情]
The report jointly prepared by the IMTA and the Chinese Academy of Social Sciences. The report pointed out that as the world's largest trade agreement, RCEP will play a profound role in reshaping the global tourism pattern and will promote the formation of the world's...[详情]
The global mountain tourism industry is poised to exhibit a series of development trends. Large-scale resort projects emphasizing safety, efficiency, and enhanced experiences will be favored. Tourist preferences are becoming increasingly diverse, with the new generation of travelers showing a greater inclination to explore lesser-known, hidden gems. Unique features such as biodiversity and dark-sky stargazing will become key pillars for tourism development in remote mountainous areas. [详情]
The research report was jointly published by the Research Center for Geographical Sciences and the Tourism Research Center of Peking University, in collaboration with the International Mountain Alliance.[详情]
The Report jointly compiled by IMTA and PATA, was officially released at the opening ceremony, providing a strategic and practical action guide for global sustainable mountain tourism development.[详情]
Format innovation extends beyond upgrading products and business models to fundamentally restructuring value concepts—shifting the focus from pursuing visitor numbers and consumption towards emphasizing cultural depth, ecological balance, and social responsibility. [详情]
The Report was jointly compiled by the IMTA and the Pacific Asia Travel Association (PATA). The report provides a systematic analysis of the travel preferences, motivations, consumption patterns, and information channels of tourists from Asia-Pacific countries. [详情]
To address the urgent need for standardized evaluation and sustainable development amid the rapid growth of global mountain tourism. Building on four years of comprehensive research, IMTA unveiled the world's first certification framework in 2024, categorizing these mountains into natural-oriented and cultural-oriented types. The inaugural certification recognized 14 iconic mountains that exemplify outstanding natural heritage, cultural significance, and sustainable tourism practices.[详情]
To operationalize the world's first integrated standard - Construction and Rating of International Mountain Hot Spring Wellness Tourism Destinations (T/IMT 0001-2023). Developed through four years of collaborative research involving over ten international institutions including the World Federation of Hydrotherapy and Climatic Health Tourism, Asia-Pacific (Chongqing) Hot Spring & Climate Wellness Tourism Research Institute, and Chinese Society of Forestry's Forest Therapy Committee, this standar[详情]
To advance high-quality global hiking tourism development through international standards. In 2021, the Alliance collaborated with the European Hiking Association, French Hiking Federation, and other specialized institutions to formulate the International Guidebook for Mountain Hiking Tourism, establishing technical benchmarks for trail design, infrastructure development, and operational management of hiking destinations. [详情]