The Mountain Tourism Pattern Innovation and Community Co-construction thematic training session was held in Chengdu from December 27-29, 2023. The training provided in-depth analysis and case studies centered on the theme, aiming to explore and grasp the characteristics and patterns of mountain tourism operations while equipping participants with methodologies for ideological guidance and practical implementation. The IMTA invited domestic tourism experts and professionals from related fields to

Dr. Jin Zhun, specially invited expert of the IMTA and Secretary General of Tourism Research Centre, Chinese Academy of Social Sciences, shared his views on "Reality and Path of the Integration of Culture and Tourism". In the context of double growth, tourism economy has become the biggest bright spot of the national economy in the first half of 2023, and has repeatedly become a troubled industry.

Wang Xiaoyu, specially invited expert of the World Tourism Cities Federation and contract research fellow of the Tourism Research Centre, Chinese Academy of Social Sciences, shared his views on the theme of "New Trends in Sports Tourism Consumption and New Directions for Development and Operation" from the perspectives of social structure transformation, middle class differentiation, investment and development trends.

Zhang Chaowei, deputy dean and associate researcher of the Institute of Modern Urban-Rural Development Planning Chinese Academy of Social Sciences, Chinese Academy of Social Sciences made a special presentation on "New Trends and New Formats of the Cultural Tourism Industry" from three aspects: whole-area tourism, deep experience, and cross-border integration. Urban leisure + rural micro-vacation constitute whole-area tourism, and the development of tourism and leisure industries covering both u

Wang Jie, the president of Asia-Pacific Institute for Hydrotherapy and Climatotherapy Tourism (APIHC), introduced different types of health care industries such as hot spring health care, climate health care and forest health care around the theme of "innovative development of mountain hot spring vacation industry", and shared corresponding tourism cases.

Zhang Haifeng, founder of Huway.com and CEO of Nanjing Qijiaer Network Technology Co., ltd. (Mango Haitong Investment Enterprise), shared outstanding cases such as Wugong Mountain, Pokhara in Nepal, and Shenxianju Scenic Spot, which have emerged in recent years, around the theme of "exploring the traffic password of mountain tourism". He said that sports tourism fits the current young people's pursuit of differentiation, unique aesthetic, rich experience and social interaction.

Li Yihui, Vice Chairman and Secretary General of China Forestry Industry Federation, Forest Rehabilitation Branch, introduced the development trend of forest health care industry in China, forest health care therapy, and occupational requirements of forest health care teachers, centering on the theme of "Progress and Future Trends of Forest Rehabilitation".

Ma Wenbo, Deputy General Manager of Yunnan Tengchong Volcano & Spa Investment and Development Co., Ltd. and Vice Chairman of the China Tourism Association, Hot Spring Tourism Branch shared the path of format innovation of Tengchong Volcano & Spa National 5A Tourist Attraction with the theme of "Exploration and Practice of Scenic Spot Format Innovation in Mountain Tourism".