Qiao Hao: Popularization of Ice Climbing Tourism
Time:2026-01-16 09:57

From December 25 to 27, the Thematic Training Workshop "IMTA Innovations & Community Participation in Mountain Tourism" (2rd Session) was held in Shaoguan City, Guangdong Province. This Thematic Training Workshop aimed to further expand training outcomes, promote mutual learning and exchange, inject new momentum into members and the industry, and enhance their professional capabilities in the field of innovative mountain tourism development and community co-construction. The International Mountain Tourism Alliance (IMTA) invited experts from domestic tourism and related fields to provide systematic, in-depth, and professional knowledge and case studies to participants. Over 100 representatives from IMTA members, industry professionals, mountain tourism destinations, and related institutions attended the training.

Qiao Hao, Standing Committee Member and Deputy Secretary-General of the Outdoor Sports Committee of the Chinese Mountaineering Association, shared insights on the "Popularization of Ice Climbing Tourism." He emphasized the close integration of mountain resources and tourism development, citing outdoor activity cases from countries such as the United States and Canada. Qiao Hao specifically introduced artificial ice wall technology, which has popularized ice climbing and made tourism experiences possible. He further elaborated on the economic benefits of ice climbing tourism, such as consumption driven by characteristic ice climbing activities, including ice and snow study courses, Changbai Mountain wild hiking, and a series of experience programs. Through practical cases in the Changbai Mountain area, Qiao Hao demonstrated how ice climbing tourism has transformed from a professional sport into a mass-participatory tourism activity, not only promoting local economic development, enhancing community participation and cultural heritage, but also providing a platform for outdoor education, offering more opportunities for people to experience nature and enhancing environmental awareness and survival skills.