In late August, a delegation from the Nanjing Municipal Bureau of Culture and Tourism visited Malaysia, participating in the 2026 PATA Travel Mart held in Kuching, and hosting a dedicated cultural tourism promotion event in Kuala Lumpur on August 21. At the promotion event, representatives from the Nanjing Municipal Bureau of Culture and Tourism and the Malaysia Chinese Tourism Association (MCTA) delivered speeches respectively, exchanging views on the historical and cultural ties between the two regions and opportunities for tourism market development, while also discussing topics such as strengthening industry cooperation and promoting two-way tourist flows.