In the spring of 2026, marathons have been held intensively in over 100 cities across China, including Beijing, Shanghai, Hangzhou, and Chengdu. Driven by these sporting events, local "sports + cultural tourism" consumption continues to heat up. According to data from Tongcheng Travel, from March to April, search volume for marathon host cities increased by more than 240% month-on-month. As most events are scheduled on weekends, hotel booking popularity in host cities has risen by over 60% compared to regular days, with popular hotels near the start and finish lines even experiencing a "room shortage."

Editor Ⅰ: Zhang Congxiao

Editor Ⅱ: Bao Gang

Editor Ⅲ: Liu Guosong