At the pop-up bookstore "Full Moon Study," visitors can browse and purchase books selected by editors from over 100 publishing houses; along Xintiandi's Shikumen alleyways and shopping malls, Mediterranean-style street performances bring a touch of European flair; at Yuyuan Garden, Chinese-style animation IP installations and AR-enhanced tours, powered by technology, offer a futuristic twist. Recently, as night falls in Shanghai, a vibrant array of cultural and artistic activities have emerged, blending multiple consumption scenarios that integrate culture, commerce, tourism, sports, and exhibitions. The streets are bustling, and the nighttime economy is thriving.

This year, the 9th Lu Xun Literary Prize was awarded in Shanghai. At the Sinan Mansions area in the city center, the themed exhibition "Lu Xun Literary Prize Winners at Sinan" remains open until late evening, allowing visitors and readers to experience the charm of literature up close. The exhibition brings together works from 65 Lu Xun Literary Prize-winning authors, breaking away from the traditional text-and-image display format. It offers an immersive literary experience through reading, video screenings, live instrumental performances, and specially crafted beverages.

Fan Meichen, Deputy General Manager of Sinan Mansions, stated that the "Sinan Literary Month" activities from August to September have driven significant growth in foot traffic and consumption data within the district. Five themed literary spaces have been set up across the area for residents and tourists to explore and check in. Visitors can also use vouchers for shopping and redeem cultural creative mystery boxes.

Editor Ⅰ: Zhang Congxiao

Editor Ⅱ: Zhang Wenwen

Editor Ⅲ: Pan Kaiyue