On July 14, Hilton announced the signing of multiple hotel projects, introducing its lifestyle hotel brand Tempo by Hilton to the Asia-Pacific market. The first batch of hotels will be located in four cities: Xiamen, Beijing, Chengdu, and Jiaxing. This marks the brand's first entry into the Asia-Pacific region since its U.S. launch in 2020.

Tempo by Hilton is built around the brand proposition of "Live life at your own pace," targeting "modern achievers"—a new generation of travelers who value balance between career and personal life. In terms of design, the brand follows guests' daily routines and the transition between day and night rhythms, creating spaces that support both social collaboration and efficient reset. Guest rooms feature a "Ready Zone" and a "Rest Zone," catering to both pre-departure preparation and post-arrival relaxation needs. The Moonsong restaurant and bar serves as the hotel's core social hub, offering a space for dining, socializing, and casual gatherings.

CTal Shefer, Senior Vice President of Brand Management, Asia-Pacific at Hilton, stated that in entering the Chinese market, the group combines its global brand philosophy with local consumer insights, continuously exploring product expressions that better resonate with the lifestyle of Chinese guests.

Editor Ⅰ: Zhang Congxiao

Editor Ⅱ: Zhang Wenwen

Editor Ⅲ: Pan Kaiyue