Thailand Convention and Exhibition Bureau (TCEB) has recently stepped up its promotional efforts in the Chinese market for its newly launched brand "MaxiMICE Thailand—From Potential to Exponential," aiming to position Thailand as a global hub for business and sustainable MICE activities and strengthen its status as a premier MICE destination. The brand is dedicated to transforming events into opportunities for exponential growth, creating lasting value and far-reaching impact for global organizers, delegates, and the industry.

The brand was officially unveiled in May 2026 during the IMEX Frankfurt exhibition and is built on three strategic pillars:

MaxiMICE Your Convenience – Emphasizes Thailand's international transport connectivity, MICE city infrastructure and hospitality capacity, as well as support for international conferences from various ministries and local agencies under the "Government Readiness" program.

MaxiMICE Your Experience – Leverages Thailand's rich cultural resources and community engagement, in collaboration with professional organizations such as the Thailand Incentive and Convention Association (TICA), to create immersive business experiences infused with local characteristics.

MaxiMICE Your Impact – Committed to providing measurable and verifiable event impact certifications, including carbon reduction tools and supply chains that meet international standards, addressing the needs for decarbonization and carbon footprint management.

Editor Ⅰ: Zhang Congxiao

Editor Ⅱ: Zhang Wenwen

Editor Ⅲ: Pan Kaiyue