On September 24, Liu Zhaohui, Vice Chairman of IMTA, led a delegation including Zhang Haifeng, Chairman of Nanjing Qijiaer Network Technology Co., Ltd. and founder of Huway.com, member of IMTA, to visit Guizhou Tourism Industry Development Group Co., Ltd. (referred to as "Guizhou Tourism Group"). They held discussions with Guo Weiyi, Party Secretary and Chairman of Guizhou Tourism Group; Long Cong, Deputy Party Secretary and General Manager; and relevant heads of the sports tourism company.

During the discussion, the two sides conducted extensive exchanges on two topics: "IMTA Empowering Guizhou Tourism Group" and "Pathways for Building a Long March-Themed Mountain Event IP." Zhang Haifeng shared the operational case of creating the "Long March Road · Chishui River Valley Global Business School Multi-Challenge (RIC)" in the Chishui River Valley, and introduced cooperation experience and suggestions for restarting the event. Proposing to take the Long March spirit as the cultural core and the Long March route as the axis, linking resources from three provinces—Jiangxi (departure point), Guizhou (turning point), and Gansu (meeting point)—to create a new-era Long March-themed event. This would integrate walking and other cultural tourism experience projects, aligning with the current event IP layout and future event planning.

Guizhou Tourism Group leadership stated that jointly restarting the Long March-themed multi-challenge event and expanding cross-provincial "Red Tourism Alliance" related road running events holds broad prospects. They requested relevant units to promptly develop proposals and conduct feasibility studies to promote early launch of the project.

Editor Ⅰ: Zhang Congxiao

Editor Ⅱ: Zhang Wenwen

Editor Ⅲ: Pan Kaiyue