The 2024 China International Travel Mart (CITM), hosted by the Ministry of Culture and Tourism, opened on 22 November at the National Exhibition and Convention Center (Shanghai). Under the theme "Nihao, China", the three-day event featured an exhibition area of approximately 53,000 square meters, divided into six sections: Domestic Culture and Tourism, Cultural Tourism Technology, Museum Cultural Creativity, Inbound Tourism Facilitation and Services, Culture and Tourism Experience, and Overseas Culture and Tourism. The IMTA, together with 17 member units including Spanish regions Aragon and Gran Canaria, Xiangyuan Cultural Tourism, Club Med, Weisu, and Guizhou Youni Boat Sports Club, presented at the Overseas Culture and Tourism section. The rich display of new mountain tourism formats attracted keen interest from participants. The IMTA booth was awarded the "Best Organization Award" and the "Best Booth Award" by the organiser.