The Fifth Hunan Tourism Development Conference was held in Huaihua from 16 to 18 September. Through a "3+4" multidimensional activity matrix, the conference showcased Hunan's new achievements and projects in cultural tourism, fully reflecting its innovative vitality and new aspects of industrial upgrading. IMTA Vice Chairman and Secretary-General He Yafei was invited to attend and deliver a speech at the opening ceremony. On behalf of IMTA, he extended warm congratulations on the conference's opening. He noted that Hunan, as a "treasure trove of mountain tourism", has a brand concept of "Three Xiangs and Four Rivers·Meet in Hunan" that highly aligns with the IMTA's purpose of "protecting mountain resources, passing on mountain civilisation, promoting mountain economy, and benefiting mountain communities".