The 2025 China Cultural Tourism Industries Expo, hosted by the Ministry of Culture and Tourism, opened on 12 September at the Wuhan International Expo Center in Hubei Province. Centered on the theme "Deepening Cultural and Tourism Integration, Enjoying a Better Life", the expo covered an exhibition area of 100,000 square meters, integrating four functions: exhibition, performance, sales, and experience, with multiple business matching events held concurrently. IMTA Vice Chairman and Secretary-General He Yafei and Vice Chairman and Executive Secretary-General Ao Kemo led a delegation to participate and attended the opening ceremony and related events upon invitation.