The 2025 Tourism EXPO Japan, jointly organised by the Japan Association of Travel Agents, the Japan Tourism Association, and the Japan National Tourism Organization, was held at the Nagoya Aichi International Exhibition Center from 25 to 28 September. This large-scale expo attracted over 1,000 tourism-related enterprises and institutions from 82 countries and regions worldwide. Tourism EXPO Japan is one of the most influential global tourism events and the largest professional travel trade fair in Asia with strong brand influence. IMTA was invited to participate, and representatives from the IMTA Secretariat delivered a promotional speech at a dedicated session during the expo.