The 2025 China International Travel Mart (CITM) opened on 19 December at the Hainan International Convention and Exhibition Center. Under the theme "Nihao, China", this three-day event featured an exhibition area of 65,000 square meters, divided into five sections: Domestic Exhibition, Overseas Exhibition, Sunshine Hainan, Inbound Tourism Consumption, and Cultural-Tourism Integration. IMTA Vice Chairman Liu Zhaohui was invited to attend the opening ceremony and participate in a meeting with Hainan Provincial Governor Liu Xiaoming. The IMTA booth made a splendid appearance in the Overseas Exhibition section.