The 2023 China International Travel Mart, co-hosted by the Ministry of Culture and Tourism of China, the Civil Aviation Administration of China, and the Yunnan Provincial Government, was grandly opened in Kunming, Yunnan Province on November 17th. The theme of "Hello, China" attracted representatives from the tourism departments of South Africa, Thailand, Myanmar, Cambodia, Vietnam, Nepal, Malaysia, Laos and other countries, as well as international organizations such as the United Nations World Tourism Organization, the World Tourism Alliance, the Asia-Pacific Tourism Association, the International Mountain Tourism Alliance, the Pacific Tourism Organization, and the Shanghai Cooperation Organization. Representatives from various fields of the global tourism industry participated in the fair. The grand scale and strong popularity of the fair showed a good expectation of rapid recovery of international and domestic tourism.