Editor’s Note
On 29 May, the 2022 International Mountain Tourism Day theme event was held online and themed on “Mountain Tourism Promotes Healthy Life and Cultural Exchange”. The event motivated the New Media network, connected IMTA members, destination agencies, enterprises, and experts from all over the world, and carried out “cloud communication, dialogue, and presentation” around three chapters — “Focus · Mountain”, “Health · Life”, and “Civilization · Communication”. Against the background that the global tourism industry is still facing epidemic crisis and other complex situations, the event helps create a healthier and more positive atmosphere and market for mountain tourism, promote cultural exchange, friendly communication, and mutual integration among countries, to jointly prepare, build, and share a bright future of mountain tourism. At the event, the International Mountain Tourism Alliance cooperated with its members and industry organizations from 5 continents, more than 30 countries to carry out a variety of activities to show the difference mountain tourism features and jointly celebrated the arrival of the International Mountain Tourism Day.
China Chamber of Tourism (CCT)：Celebration of 2022 International Mountain Tourism Day
I am pleased to attend the commemorative event of International Mountain Tourism Day 2022 online. On behalf of the China Chamber of Tourism (CCT), I would like to extend warm congratulations on the opening of this theme events.
This year, the third year for the regular development of the pandemic. Culture & tourism enterprises are still facing great challenges. New consumption needs are simulating new market potential and deriving many fast-growing segments. In this context, it is particularly important to build a high-end platform linked by civilization exchanges, based on tourism and oriented towards health.
Visa facilitation perfect traffic network, public services and business environment as well as ever-growing market investment across the world have promoted the all-round, coordinated and sustained development of the international tourism market. We will see more fruitful culture & tourism exchanges and cooperation. Civilization exchanges between countries will go deeper. In this process, more beneficial changes will take place in the contents, forms and frequency of interpersonal contacts with culture & tourism exchanges. Peoples in different countries and regions will come closer make more frequent exchanges deepen mutual understanding of civilizations and cultures and be more tolerant and respectful to each other, thus bringing about more cooperation opportunities.
CCT, a national chamber of commerce governed by the All-China Federation of Industry and Commerce, has upheld the purpose of "serving the country, members and the industry". Inter-civilization dialogues and people-to-people exchanges have always been the main theme of CCT, as well as its firm direction. I hope to elevate tourism to a more important position in people-to-people exchanges and inter-civilization dialogues. Only through face-to-face exchanges between hosts and guests in travel will mutual learning between civilizations become a reality.
We should strengthen Sino-foreign cultural exchanges and multi-level inter-civilization dialogues to meet people's ever-growing demand for a good life. We should go with the tide of digitalization, networking and intelligentization and provide more excellent literary and artistic works as well as quality culture & tourism products. We should develop new ways and improve the capacity for international communication to promote the globalization of culture & tourism. If harmony in diversity and inclusiveness is a brilliant start of civilization exchanges, it outlines a route map for the harmonious development of human civilizations, promises the lasting peace and prosperity of the world and portrays a great scroll for the community of shared future for mankind. Guided by it, China's tourism "friend circle" will expand.
We will be there for tourism dialogues and civilization exchanges. Let's head into the future together to create a magnificent chapter for harmony between China and the rest of the world. Wish international mountain tourism a better tomorrow.
