Editor’s Note

On 29 May, the 2022 International Mountain Tourism Day theme event was held online and themed on “Mountain Tourism Promotes Healthy Life and Cultural Exchange”. The event motivated the New Media network, connected IMTA members, destination agencies, enterprises, and experts from all over the world, and carried out “cloud communication, dialogue, and presentation” around three chapters — “Focus · Mountain”, “Health · Life”, and “Civilization · Communication”. Against the background that the global tourism industry is still facing epidemic crisis and other complex situations, the event helps create a healthier and more positive atmosphere and market for mountain tourism, promote cultural exchange, friendly communication, and mutual integration among countries, to jointly prepare, build, and share a bright future of mountain tourism. At the event, the International Mountain Tourism Alliance cooperated with its members and industry organizations from 5 continents, more than 30 countries to carry out a variety of activities to show the difference mountain tourism features and jointly celebrated the arrival of the International Mountain Tourism Day.

Changbai Mountain in Jilin：Celebration of 2022 International Mountain Tourism Day

Hello, I’m Geng Deyong, director of Tourism and Cultural Sports Bureau of Changbai Management Committee in Jilin. It’s my honor to meet you on-line and celebrate the International Mountain Tourism Day together.

“As one of ten famous mountains and the first 5A national tourist attraction”, Changbai Mountain is well known by its volcanic lake of the world’s highest altitude and the world’s highest volcanic lake falls. Just like a saying goes “A pool water from the heaven coming down to the world and the vast forests containing all the rivers”. With the source of Three-River and with the source of ethics, soul of the mountain, it stands on the top of the Eastern World. It enjoys a widespread reputation with 22℃ Cool Summer Holiday and 12℃ Warm Winter Holiday in.

In recent years, the advantages of Changbai Mountain’s mountains resources have been changed into the advantages of ecological tourism development. It breaks the rules and innovates constantly. Diversified tourism products are made mountain-climbing, ice-climbing, mountain snow, volcanic hot spring, mineral spring floating. Its sports tourism marketing is developed better and better year by year. The Changbai Mountain Summit of T20 World Tourism Alliance, Changbai Mountain International Ecological Conference, Changbai Mountain snow field marathon race were held successively. It held Youth Forum on Plan between Human and Biosphere, etc. The international influence of Changbai Mountain is rising.

It is appreciated for the efforts to the promotion of the mountain tourism from the International Mountain Tourism Alliance. Let’s enhance communication and work hard for the development of the mountain tourism. Wish the Theme Events of the 2022 International Mountain Tourism Day a full success. See you.