The Pacific Asia Travel Association (PATA) and Jeju Tourism Organisation formally signed a memorandum of understanding today, 3rd December.

The ceremony was part of the PATA Destination Marketing Forum (PDMF) 2025 now ongoing at The Heritage Hotel and Convention in Chiang Rai, Thailand.

This understanding seeks to boost cooperation between the two organisations and is expected to lead to future PATA events hosted at the South Korean destination.

Signatories for the understanding were PATA chief executive Noor Ahmad Hamid and Jeju Tourism director Shin Hyun-chul.

Editor Ⅰ: Zhang Congxiao

Editor Ⅱ: Bao Gang

Editor Ⅲ: Liu Guosong