During the 2025 summer travel season, Guizhou's tourism market continued to gain momentum, demonstrating vibrant growth. According to Trip.com data, tourist arrivals in Guizhou showed steady growth from June to mid-July, with a notable surge during weekends. The average weekend (Friday to Sunday) saw a significant week-on-week increase in visitor numbers, highlighting the robust vitality of the weekend economy. As the summer holiday officially began, tourist numbers rose substantially.
New and innovative travel experiences emerged as major attractions during the summer, drawing visitors in droves. Libo Cool Play Forest quickly gained popularity among young travelers with its unique immersive forest adventure experience. Trip.com data indicates that its average daily ticket sales in July increased by 361% compared to June and surged by 668% compared to May, demonstrating remarkable growth momentum. The neighboring Libo Xiaoqikong Scenic Area remained highly popular, where stunning karst landscapes, such as the turquoise waters and layered waterfalls, attracted crowds of visitors seeking respite from the summer heat, forming a beautiful scenic highlight.
The cultural hotspot of Xijiang Thousand Households Miao Village maintained its appeal. With its glittering night lights and consistently sold-out folk performances, it offered visitors a deep immersion into rich ethnic culture. Although past its blooming season, the Baili Azalea Scenic Area remained a popular choice thanks to its cool climate and ecological hiking trails, providing an ideal getaway for those seeking to reconnect with nature and unwind.
Specialized tourism projects were particularly sought after, with thrilling rafting experiences standing out. Rafting destinations like Yedong River, Feiyu Valley, and Luobei River became top choices for family trips and corporate team-building activities, offering both exhilarating adventures and refreshing coolness. The newly developed Yunman Lake International Leisure Tourism Resort attracted urban visitors with its premium camping options and charming lakeside holiday experiences. Additionally, the Houer Tiankeng Extreme Cool Play Park in Kaiyang County, Guiyang, performed impressively, with average daily ticket sales in July growing by 170% compared to June and 191% compared to May, drawing in thrill-seeking tourists.
The demand for summer escapes also boosted nighttime tourism. According to Qunar travel data, overall nighttime attraction ticket bookings during this summer increased by 20% year-on-year. In Guizhou, nighttime tourism projects such as the Huangguoshu Waterfall Night Tour remained highly popular. Evening visits to Qingyan Ancient Town, Qingyun Road, and Minsheng Road also became favored options, with Qingyun Road attracting an average daily footfall of 67,000 visitors in July.
Industry analysis suggests that the rapid rise in popularity of these projects and products clearly reflects growing tourist demand for diverse experiences such as in-depth ecological tours, ethnic culture immersion, and outdoor sports. This trend signals a significant transformation in Guizhou's tourism industry, shifting from traditional sightseeing to more engaging and participatory experiential travel.
Editor Ⅰ: Zhang Wenwen
Editor Ⅱ: Bao Gang
Editor Ⅲ: Liu Guosong
