Ma Wenbo: exploration and practice of scenic spot format innovation in mountain tourism

time:2024-03-07 09:10 author:IMTA

From December 27th to 29th, the Thematic Training Workshop on "Mountain Tourism Pattern Innovation and Community Co-Construction" was held in Chengdu. The training focused on in-depth analysis and case sharing around the theme, exploring and grasping the characteristics and laws of mountain tourism operations, and obtaining methodological guidance for ideological leadership and practical support. The International Mountain Tourism Alliance (IMTA) invited experts in domestic tourism and related fields to give systematic and high-quality specialized lectures. IMTA members, industry representatives, representatives of mountain tourism destinations in Guizhou Province, Chengdu Municipal Bureau of Culture, Radio, Television and Tourism, and representatives of related industries participated in the training.

Ma Wenbo, Deputy General Manager of Yunnan Tengchong Volcano & Spa Investment and Development Co., Ltd. and Vice Chairman of the China Tourism Association, Hot Spring Tourism Branch shared the path of format innovation of Tengchong Volcano & Spa National 5A Tourist Attraction with the theme of "Exploration and Practice of Scenic Spot Format Innovation in Mountain Tourism". Tengchong Volcano & Spa has rich mountain tourism resources, integrating sightseeing, hot spring recuperation, catering and accommodation, geological science research and outdoor sports. Ma Wenbo introduced that Tengchong Volcano Hot Sea took the hot spring resources as a breakthrough point to create a hot spring health care highland, launched a series of distinctive theme hot spring health care products, and promoted deep science research with unique geological and geothermal landforms, committed to building tourism industry and leisure production industry.

Ma Wenbo, Deputy General Manager of Yunnan Tengchong Volcano & Spa Investment and Development Co., Ltd. and Vice Chairman of the China Tourism Association, Hot Spring Tourism Branch

Source: IMTA

Thematic activities

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