Wang Xiaoyu: New Trends in Sports Tourism Consumption and New Directions for Development and Operation

From December 27th to 29th, the Thematic Training Workshop on "Mountain Tourism Pattern Innovation and Community Co-Construction" was held in Chengdu. The training focused on in-depth analysis and case sharing around the theme, exploring and grasping the characteristics and laws of mountain tourism operations, and obtaining methodological guidance for ideological leadership and practical support. The International Mountain Tourism Alliance (IMTA) invited experts in domestic tourism and related fields to give systematic and high-quality specialized lectures. IMTA members, industry representatives, representatives of mountain tourism destinations in Guizhou Province, Chengdu Municipal Bureau of Culture, Radio, Television and Tourism, and representatives of related industries participated in the training.

Wang Xiaoyu, specially invited expert of the World Tourism Cities Federation and contract research fellow of the Tourism Research Centre, Chinese Academy of Social Sciences, shared his views on the theme of "New Trends in Sports Tourism Consumption and New Directions for Development and Operation" from the perspectives of social structure transformation, middle class differentiation, investment and development trends. He pointed out that China's cultural tourism market has entered a post-high-speed development stage, with middle class stratification, consumption stratification, refined demand, and tourists' demand shifting to quality sightseeing and theme leisure vacation. Therefore, the quality of basic products and the deepening of theme content in experiential products will become the new development trend. Wang Xiaoyu believed that in the future, the eastern region can develop diversified theme leisure and micro vacation products around metropolitan areas and urban agglomerations, while the central and western regions can develop theme leisure vacation products and characteristic tourism products as well as local leisure products around tourist source areas.

Wang Xiaoyu, specially invited expert of the World Tourism Cities Federation and contract research fellow of the Tourism Research Centre, Chinese Academy of Social Sciences

Source: IMTA