Editor's note
After three years of COVID-19 attacks, in 2023, the year of reshaping the global tourism industry, developing mountain tourism is becoming an important step for the cultural tourism industry to meet people's outdoor tourism consumption demand and their yearning for a better life after the pandemic.
On May 29, the fifth "International Mountain Tourism Day" is coming. The International Mountain Tourism Alliance(IMTA), together with the Ministry of Information, Culture and Tourism of Laos (MICT), the Pacific Asia Travel Association (PATA) and the Global Tourism Economic Forum (GTEF) and other organizations, jointly held the "International Mountain Tourism Day" themed activities and marketing activities with the theme of "Enjoying the Wonder of Mountains, Sharing the Beauty of Life, Revitalize the Tourism Industry" in Laos. It aims to jointly create a more positive and healthy tourism life and market atmosphere, promote cultural exchanges between countries, enhance friendship and mutual integration, and discuss, build and share a better future of mountain tourism.
Guest: Dai Bin, President of China Tourism Academy
Dai Bin pointed out that from the relevant policies of the World Health Organization and the Chinese government, especially the macro data of the just passed May Day holiday, it can be said that the tourism industry in China and the world is approaching a strategic turning point of tourism recovery. From now on, the impact of the epidemic on the global tourism industry is becoming less likely, and the tourism development is stepping into a new track of high-quality development.
From the perspective of tourism market, people's enthusiasm for natural resources remains high. Natural scenic spots represented by mountains have always been the nouveal resources of tourism. Linking mountain tourism with health, health, leisure and sports, promoting the deep integration of culture and tourism, is the focus of attention at present. In order to let the vast number of tourists go to the mountain tourism, more effective measures should be taken to enrich the tourism products. Today, the majority of tourists are more in need of the combination of sojourning and suitable for long-term stay of tourism leisure vacation products. If we can provide the majority of tourists with boutique hotels, homestay, skiing, summer, research and other new products, we can allow more tourists to visit the mountain scenic spots and tourist destinations.
In addition, he advised the governments of all destinations to do everything possible to protect the lives and property of tourists, all for the sake of their lives and health. Mountain tourist attractions and mountain tourist destinations are easily affected by natural environment such as weather and geology. Therefore, safety protection measures should be strengthened for different tourist activities, especially self-drive hiking and health and leisure projects, and corresponding standards, laws and regulations should be used to guide the healthy and sustainable development of mountain tourist attractions and tourist destinations.
