He Yafei: Mountain Tourism with Health Maintenance, Sports and Cultural Experience | Global Tourism

time:2020-12-14 17:26 author:IMTA

On December 9th, 2020, He Yafei, Secretary-General of International Mountain Tourism Association attended the Global Tourism Economy Forum·Macao 2020 online. The GTEF·Macao 2020 was themed on "Solidarity and Innovation: Reshaping Tourism in the New Global Economy" and was broadcasted live to the globe on and offline, including the opening ceremony, special keynote, forums, China story, interviews and special session. Present at the forum were more than 30 important guests, including Zurab Pololikashvili, Secretary-General of World Tourism Organization (UNWTO), Ho Hau Wah, vice chairman of the National Committee of the Chinese People's Political Consultative Conference, Gao Yunlong, Vice Chairman of the National Committee of the Chinese People's Political Consultative Conference, Hu Heping, Minister of Ministry of Culture and Tourism of the People's Republic of China, and Ahmed al-Khateeb, Minister of Ministry of Tourism of Saudi Arabia. Over 400,000 viewers around the globe watched the forum online.

He Yafei, Secretary-General of IMTA delivered a speech in the "Special Session: Solidarity to Reshape the Tourism Economy" segment, when the program was broadcast live online. In his speech, he said: After the pandemic, health maintenance, wellness, sports, and cultural experience will be more closely integrated with mountain tourism. Mountain tourism must consider the environment and human endurance, and well preparation of material and humanities resources at the same time. Firmly grasp the national rural development strategy and the requirements of new rural construction, to build beautiful countryside and beautiful mountain tourism destinations, and take the people's yearning for a better life as the direction of mountain tourism construction and development.

This part presented an in-depth discussion among the international organizations on how global tourism shall rise to the current challenges and how the sector shall strive to rebuild itself. This address was intended to prove that the united sector is determined and fully able to overcome the pertinent challenges, thus providing global motivation while boosting confidence in tourism. Among exchanges from the IMTA, the event also included addresses from secretary-generals and associates of Pacific Asia Travel Association, European Travel Commission, World Tourism Alliance, World Tourism Cities Federation and China Chamber of Tourism.

Thematic activities

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