Today’s speech focuses on two themes, the first one is sustainable development of world mountain tourism, and the second one is innovation of idea development of the Alliance. As mentioned at the session this morning, IMTA is expected to become a platform for exchange and cooperation, research and appraisal, and investment and innovation. I quite agree with this. In my opinion, we can go a step further. IMTA should also be a platform for cultures and conservation and for technology and development. Now, mountain tourism is ever demanding on its cultural features. However, with urbanization and industrialization, these cultural features are disappearing. So we have much more to do. But we cannot protect for protection’s sake. Protection needs to be enhanced through the platform of mountain tourism. And now, technology is playing a more and more important role in mountain tourism. Many high-tech applications are becoming unimaginable. It is precisely such new application of technology that has been driving a new generation of mountain tourism consumers. Therefore, I think, the establishment of the Alliance needs to be put into perspective under the background of globalization which lays a foundation for economic integration. In despite of existing obstacles to development, I also consider that globalization represents the general trend. The second one is trade integration, the free trade flow with sizable volume. The next is technical integration. The interconnectivity of technology is growing exponentially. And fourth,there is tourism integration. Resources mining has now given rise to strong demand, which is strongly apparent in China in recent years. As China has a huge population of nearly 1.4 billion, Chinese tourism represents a massive market. In peak tourism seasons, all the mountains are basically flooded with people. So, though China has so many mountains as such a big country, we also feel that there are not enough mountains available. In fact, this is only for now. Strictly speaking, we haven’t fully utilized all the mountain resources. That’s only one side of the story. Well, that’s the background of the establishment of the international organization.

Secondly, it’s also responding to need of the international organization of tourism. Now, we have UNWTO, an official organization, PATA, a market organization, and WTTC, a sweet-talk organization which is designed to lobby different governments to attach importance to tourism. It has been 27 years since its establishment in 1990. It has made contacts with a great many organizations and now has accumulated a lot of social influence. There is also WTCF, an organization of tourism cities. All these organizations are now making big differences across the world. There are a variety of travel agency organizations including ASTA, more hotel organizations as well as convention & exhibition organizations. Seen from this, we can spot a trend that, world tourism development needs to be supported by a new type of organization. We also should explore the new space and seek new growth. Therefore, it is at the right moment that IMTA is born.

What does it mean for China? China, such a tourist power, has to be international. As for going international, we can’t merely be satisfied to voice opinions on the global stage. In addition, we should further study the rights to set up standards, maintain the order, coordinate prices and influence the market. Over these years, China does have its voice heard through its participation in international conferences, especially some significant conferences. If Chinese delegation does not voice its opinions, these conferences are rarely able to reach consensus. However, it is not just enough to realize this. We should advance this campaign step by step. I remember that, there had been a great many Japanese tourists visiting China then, but the rules and prices were set by Japanese travel agencies. They would say: “We will pay you in three months.” So, many Japanese travel agencies survived based on the three-month credit terms. They could support themselves merely with the interest income as they have a three-month payment term. At that time, though we thought it unfair, we could not argue with them as we were disadvantaged. Of course, as all countries in all sizes are equal, we are not necessarily intensifying this strong position. In terms of tourism development, we should leverage international organization to seek for equal development right. China, with abundant big mountains, is naturally gaining the position to be a major power of mountain tourism. So, the Alliance is of prominent importance for China.

Secondly, is it beneficial to Guizhou? As known to all, Guizhou can be described by this phrase, i.e., a province full of mountainous parks and colorful landscapes. Therefore, Guizhou can become a player on the international arena. In this way, we should say that it is of prominent importance. In that case, we have to look deep into the way to go global. And I have summarized 20 aspects of globalization.

First of all, it is global perspective. We have to see the local and global differences through horizontal comparison. I’ve listened to the previous speakers just now. And I see that we have different perspective. Francesco Frangialli does present from international perspective developed over the years. And the lady’s speech is highly professional. This professional angle also provides lots of inspiration. Secondly, it is international ideas. From tradition to civilization, a high-end ecological civilization is particularly required. Third, it is international thought. For ourselves to push limits, we should have a prospective thinking. Fourth, it is international capital. From individual to entirety, though our organization itself is free from capital operation problem, we also have to integrate and drive capital to serve the public. Fifth, it is international mechanisms including international policies. Mechanisms lay the foundation while policies are techniques. From introduction to creation, mechanisms continue to evolve. However, we should firmly keep the initiative in evolution. Sixth, it is international operation. They have to be in line with international norms and also should evolve. Therefore, internationalization is not static. We have to look at our internal and organic growth. In fact, we used to that, in strict truth, as long as we talk about globalization or internationalization, it means we are not international enough. Once we really realize internationalization, we need not talk about it all the time. Seventh, it is international rules, from, acceptance to involvement. Right now, rules are set by developed countries while the developing countries are passive recipients of these rules. However, as the world evolves, developing countries also need to be involved in the rule-making. Eighth, it is international market. Ninth, it is international labor division, from vertical one to horizontal one. In the course of development, both developed and developing countries have vertical division of labor while within the former it is horizontal, so does mountain tourism. Therefore, we should gradually change this labor division system and directly go into the international labor division system, with tourism taking the lead in doing so. Tenth, it is international organization. Eleventh, it is international mindset. This issue is relatively prominent in China as for all these years, China has been underdeveloped. In spite of many years of development, we have always been afraid that people will look down upon us. Therefore, whenever we hold an international conference or event, the leadership always emphasizes that it is necessary to make sure nothing goes wrong. From the international events I participate in, I found people made a quite lot of mistakes and they all considered it normal. If there is any mistake, they admit it and correct it. But in China, it is a different case. And twelfth one to twentieth one are international talents, international products, international facilities, international management, international service, international languages, international approach, international planning and international standards, respectively. As for the Alliance, we have to look at and work on these 20 aspects of internationalization one by one. In this way, this is truly an international organization, even though it is headquartered in China. Today, this is really a grand event as we now are receiving our birth permit. There are so many international organizations badly in need of this permit. It is very important to get this permit in China. In different countries, we have different regulations. Many other international organizations don’t need such a permit. Instead, they merely need to be recognized by the market and the sector. If you can accelerate the development, serve members and make people participate in your events with more enthusiasm, it is success. In the end, I wish a healthy and bright future for IMTA. Thank you!