Huazhu's Intercity Hotel accelerates its layout in the mid-to-high-end market

time:2024-01-25 16:38 author:TTG Asia-IMTA

On January 12, the first super flagship store of IntercityHotel, a subsidiary of Huazhu Group, officially opened in Shenzhen Futian Zhongzhou Bay Intercity Hotel. Huazhu Group said that this "German-style craftsmanship" business hotel, which the group had invested heavily in building, would usher in the full-speed development of IntercityHotel and would also become a representative of Huazhu Group's efforts in the domestic mid-to-high-end hotel market.

As the flagship project of IntercityHotel in the Chinese market, Shenzhen Futian Zhongzhou Bay Intercity Hotel inherits the German genes of "refinement, precision, and high energy", and integrates the current intelligent and efficient services, bringing a new upgrade and ultimate experience of lifestyle for busy travelers.

It is understood that the Shenzhen Futian Zhongzhou Bay Intercity Hotel is adjacent to the core CBD of Shenzhen, with 276 comfortable rooms, a multi-functional conference hall equipped with advanced conference systems and complete supporting facilities, as well as restaurants, water bars, gyms, etc. that meet the leisure and relaxation needs of visitors. The hotel also boasts beautiful landscape resources and rich commercial facilities, with TeamLab and Trio Bookstore as its Internet celebrity-level destinations.

Since IntercityHotel entered China, it has landed in Shanghai, Shenzhen, Wuhan, Zhengzhou and other places. IntercityHotel will continue to expand its layout around the core business districts and transportation hubs of first-tier cities. It is expected that by 2025, IntercityHotel will open more than 100 hotels and sign more than 200 contracts, becoming the most influential and competitive brand in the market segment.

(Huazhu Group is the member of IMTA)

Editor Ⅰ: Zhang Wenwen

Editor Ⅱ: Wu Dan

Editor Ⅲ: Liu Guosong

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