The weather was fine during the May Day holiday, and the Mingyue Mountain scenic Spot was full of activities, including concerts and wagging camping areas with cute pets and market themes, which enriched the new tourism experience and boosted the new vitality of consumption.
Since the beginning of this year, the culture and tourism consumption market has shown a strong recovery trend, from the fancy appearance of various cultural and tourism chiefs to the popularity of "special troops tourism" among young people. As the pace of recovery accelerates, all over the scramble to "enlarge the move", comprehensively boost the market hot open. In the past May Day holiday, Mingyue Mountain Scenic spot in Jiangxi planned nearly 20 creative activities under the theme of "Forest Magic Tour, Fun Visit Mingyue Mountain" to optimize the environment for picking up tourists and create a rich tourism atmosphere by combining the new hot spots and demands of tourism consumption and aiming to create a younger and more fashionable tourism consumption scene, integrating the elements of light luxury camping, parent-child cute pet and forest science popularization. It is refreshing, bringing warmth to the industry, and adding another fire for the recovery of the tourism market and boosting the vitality of consumption.
Camping with pets to open up new trails for cultural and travel fusion
This "May Day" small holiday, camping topic heat is not reduced. Originally popular among young people camping has become more hot, from "cooking tea around the stove" to "motorcycle party", camping leisure new scenes, new topics emerge in an endless stream, from the form to the content is constantly enriched and expanded. The tents have raised people's new expectations for a better life and boosted the vitality of consumption. Although the distance is no longer far away, but poetry can be more graceful and moving. Under the cusp of camping economy, how to absorb and superposition a variety of business forms in the development, constantly iterating and upgrading, forming the integration of different industries of "1+1 > 2", which has become the key to attract and retain customers.
Dogs are the main characters in the grassy camping area of the parking lot under the pool on Mingyue Mountain. There are not only free medical treatment by professional pet doctors, but also wonderful games for people to play with their dogs. A series of activities such as dog party, pet obstacle race and Frisbee Time are also available for dog-loving visitors to participate in.
"Pets are great for camping. "The size of the pet industry will reach 500 billion yuan in 2022, and more than 65 percent of them are young users. There is a strong demand for camping trips with pets, which is a new trend in camping." Chen Lei, marketing director of Mingyue Mountain Scenic Spot, introduced that in order to upgrade the camping industry of Mingyue Mountain, combined with the most popular pet camping and frisbee sports, during the "May Day", Mingyue Mountain launched pet-friendly camping -- wagging tail camping with "camping + pet" as the experience model. With the help of the popular movie Hachi, the activity will be equipped with pet photographers, professional pet doctors and dog trainers to create exclusive camping parties for pet owners, and carry out a series of activities such as dog parties, pet fun obstacle race, Frisbee time, etc., to promote the industry with activities, innovate new business forms of pet consumption, create new scenes of camping consumption, and realize the perfect combination of camping economy and pet economy.
"This is probably the most memorable event I've ever had with my dog." Guan Chenfen, a Yichun resident who participated in the event, said she was happy to learn that dogs were not allowed in many scenic spots, but that the tail-wagg camp at Mingyue Mountain provided a good platform for dogs to meet more friends.
Relying on the detailed mode of "camping + industry", Mingyue Mountain boldly explores a new track integrating culture and tourism, and contributes to the construction of a high-quality exchange and interaction platform between pet economy and camping activities in Jiangxi. With the deep and professional cross-border integration, Wawei Camping helps Mingyue Mountain quickly gather the popularity of all parties, forming a unique brand IP and brand influence.
Experience Mingyue Mountain culture in healing solo camping
"You smile so pretty, like a spring flower, all the troubles, all the sorrow, blow away..." On the morning of April 29, at the light luxury camp on the top of Mingyue Mountain, a concert of Zhou Bing's personal works kicked off the holiday tour of Mingyue Mountain.
During the "May Day", the Mingyue Mountain Scenic Spot, based on tourism, with music as the element and camping as the carrier, will link with the well-known music producer Zhou Bing in Yichun and launch a concert of Zhou Bing's personal works in the light luxury camping area for young people. The well-known songs "You look pretty when you smile" and "Listen to me Say Thank You" were played in the concert. Both songs were written by Zhou Bing, a musician from Yichun. Through the form of the concert, tourists added a different audio-visual experience to their trip.
In recent years, songs like "You look Good when You Smile" and "Listen to Me Say Thank You" written by Zhou Bing, a native of Yichun, have become popular on the Internet, with more than 20 billion views. He insists on using his music to convey positive energy and the truth, kindness and beauty, which has become a beautiful name card of Yichun culture. As a new generation of music poet, he likes the static qi of Yichun very much. "Yichun," he said in an interview, "let me calm down to create."
Culture is a kind of nourishment, moistening things silently. The integration of culture and tourism is an inevitable requirement to meet people's pursuit of high quality life. In recent years, Mingyue Mountain scenic spot gives full play to the advantages of excellent resource endowment and profound cultural accumulation, internal repair quality, external repair reputation, skillfully play the moon culture brand, initially formed the moon culture tourism industry, polishing the Moon culture brand name card. In this activity, we will combine the elements of outdoor camping and fashion music festival by means of IP, and invite Zhou Bing to share his excellent works with Yichun characteristics to tourists in the form of concert. In this unique way, we will bring wonderful audio-visual feast and wonderful experience for tourists at home and abroad.
"The camping concert is a new attempt to expand the consumption scene of Mingyue Mountain," Chen Lei said. Through "Camping +", this activity fully integrates the residents' key consumption areas (RV, catering, wine, children, night economy, etc.) into the camping scene. While bringing tourists a new outdoor life experience with different scenes and different musical tones, it also creates a new hot spot of tourism consumption, driving more cluster effect and more diversified regional tourism.
Fun study tour both open the forest wonderful group construction tour
A piece of grass, a tent, a group of young people racing to chase in the sky like shooting stars across the Frisbee, in the attack and defense and running issued bursts of cheers... "It's more fun to play Frisbee with everyone on a day off than the boredom of the gym. It's a much easier way to shake off the fatigue of the day." After experiencing a wonderful Frisbee camp in Mingyue Mountain, Xiao Chen felt a lot.
During the "May Day" holiday, Mingyue Mountain Scenic Spot made full use of the space of the temporary parking lot and turned the temporary parking lot into a Frisbee field, introducing an activity form combining "Frisbee + camping" to create a wonderful Frisbee camp. The activity invites professional outdoor Frisbee coaching team, divided into fun group and light competition group, to give young people a creative space to break social fear.
"Combining the sports genes of a Frisbee game with the coziness of a campsite, the results exceeded expectations." Chen Lei said that the combination of young users and highly social scenes, extreme Frisbee and outdoor camping itself has the potential to become a "hit" on the Internet. At present, the very team, interactive Frisbee camp has become a new "broken code" for young people to make friends in groups.
Set up, the environment is improved, the function is more complete, "May Day" around the Mingyue Mountain group tour market continues to heat up. Research group of more than 300 college students in Hunan, Changde Square dance group of 1,000 people, tourism group of 1,000 people outside the province... Going to Mingyue Mountain for study and group construction has become an ideal choice for more and more students and groups.
In order to enrich the content and upgrade the quality of the group construction, Mingyue Mountain also highlights fashion, leisure, parent-child and holiday elements on the basis of the highly acclaimed theme activity "Wonderful Forest Tour" last year, and launches more than 20 fun activities such as wonderful class, wonderful Squirrel tribe, wonderful Train, Wonderful forest Magic, cute pet parade, May Day Wonderful Night, wonderful fireworks show. Enrich the audio-visual experience of tourists of all ages.
During the May Day holiday, Mt. Mingyue ushered in the peak of tourist flow in the recovery of tourism, with an endless stream of tourist groups and self-driving tourists, and splendid cultural tourism activities.
