Club Med, the world's leading brand of "exquisite one-price all-inclusive" vacation, officially announced the launch of its exquisite short-trip product Club Med Joyview under its new Chinese name "地中海·邻境". Club Med will also take this opportunity to continue to deepen the domestic market of exquisite short trips, so that more Chinese consumers can enjoy the holiday closely.
Vacation demand is strong release short travel more attention to quality
Domestic long-line outbound tourism demand is significant, local tourism around the tourism continues to accelerate. As the May Day holiday in 2023 approaches, the heat index of a series of travel market is approaching its peak. Up to now, the booking volume of all resorts in Club Med China from April 29 to May 1 has reached 93.78%, and more than half of the resorts are nearly full in a single day. In particular, pent-up demand from tourists in first-tier cities has been strongly released." Where are you going next weekend? Where are we going for a little holiday?" Relevant data show that more and more families pay attention to the choice of suburban short tour, and put forward high requirements on its quality.
In recent years, Club Med Joyview, which offers the iconic "one-price all-inclusive" holiday experience, has enriched and expanded its holiday product line for the Chinese market. Among them, 地中海·邻境(Club Med Joyview), which offers domestic short trip holiday experience, is very popular among Chinese urban consumers. The double demand of short vacation experience and high quality vacation products from consumers perfectly matches the product positioning of 地中海·邻境(Club Med Joyview).
Focus on customers in first-tier cities to enjoy mini vacations without burden
The biggest advantage of 地中海·邻境(Club Med Joyview) products is: from the consumer group, it focuses more on customers in first-tier cities and new first-tier cities; From the travel cycle, focus on short vacations that are easier to get to; From the depth of experience, more positioning for consumers to create a rich and colorful unique experience, package a good weekend accompanied by family; In terms of consumption pattern, the product provides consumers with more flexible choices, so that they can choose their own holidays individually.
Currently, there are 4 地中海·邻境(Club Med Joyview) resorts in operation in China, located in Qiandao Lake, Anji, Yanqing in Beijing and Anaya community on the Gold Coast. This year, the 地中海·邻境(Club Med Joyview) product line will also be launched around first-tier and new first-tier cities in China, including Black Dragon Beach, the first resort in western China, and Taicang Resort, which will cater to China's rapidly growing demand for ice and snow vacations.
Club Med China chief executive, Andrew Xu said:
Since the acquisition of Club Med, Fosun Tourism has observed prospectatively that the proportion of short-term vacation in family consumption in China has been increasing year by year. In 2018, Fosun launched the world's first Club Med Joyview -- Anji Resort, a Mediterranean neighborhood. The release of the Chinese name "地中海·邻境(Club Med Joyview)" will help Chinese consumers better understand the product line, and "地中海·邻境(Club Med Joyview)" will become an important growth engine for Club Med in China in the future. In the future, Club Med will embrace the overall recovery of domestic and international tourism and provide more high-quality and diversified vacation choices for both Chinese and foreign tourists. 'Mediterranean-Adjacent' will also become an important growth engine for Club Med in China in the future. In the future, Club Med will embrace the overall recovery of domestic and international tourism and provide more high-quality and diversified vacation choices for both Chinese and foreign tourists.
About Club Med
Founded in 1950 by Olympic water polo champion Gerard Blitz, Club Med has nearly 70 sun and ski resorts in 26 countries and regions. With its first all-inclusive vacation model, unique G.O. Happy butler culture, children's club hosting service, and wonderful land and water sports and activities, Club Med is committed to being the best brand for guests to experience freedom.
Club Med currently has three product lines: Club Med, which offers the iconic all-inclusive vacation experience; 地中海·邻境(Club Med Joyview), which offers short domestic vacation experiences; And Club Med Exclusive Collection, which offers luxurious, intimate experiences.
