Editor's note: What has been happening to members of the International Mountain Tourism Alliance over the past week? IMTA official website will show you the latest news of IMTA members.

Club Med launched in Chengdu radiating West China market

From the high opening of domestic tourism during the Spring Festival, to the gradual recovery of outbound tourism, with the comprehensive cancellation of travel restrictions, tourism markets across the country have ushered in a long time full of passenger flow. Recently, the leading brand of exquisite all-inclusive vacation Club Med held an industry promotion meeting in Chengdu, the promotion meeting with the theme of "Starting from Chengdu, enjoying exquisite vacation", highlighting the confidence of Club Med brand development in China and its future expansion in the western region, at the same time, Club Med will further force the landing of new projects in West China. To achieve the brand in China's leisure market to accelerate the strategic layout.

Picture source: Sina.com

Club Med China chief executive, Xu bing 瑸 (Andrew Xu), with abundant tourism resources and steady economic development, nowadays west China market has become the domestic leisure experience of the development of the core region. Taking the opportunity of the Chengdu Fair, we will comprehensively, continuously and vigorously develop the western China market, realize multi-point linkage of Club Med in North and East China, Guangdong-Hong Kong-Macao Greater Bay Area and West China, and further develop the national layout of Club Med.

Overseas travel agents field visit Tai 'an main scenic spots

Recently, "Holding hands with Tai 'an Perception Tai 'an" 2023 Overseas travel agents (Tai 'an) Promotion Week activity at the foot of Tai Shan. During the Promotion Week from March 22 to 28, nearly 30 overseas travel agents from 8 countries will step on the main scenic spots in Tai 'an and the "Landscape Saint Line" to prepare high-quality inbound tourism routes.

Photo source: Tai 'an Release

Liu Weikang, general Secretary of Malaysian Chinese Tourism Association, said, "Tai 'an is a famous cultural and tourist city. Tai 'an and other scenic spots in Tai 'an are very popular among Malaysian tourists. "The Malaysian Chinese Travel Industry Association is the largest Chinese travel agency organization in Malaysia. In the coming year, they will introduce more exciting new attractions to travel agents and consumers."

The first Tivoli and Shenzhou Oak hotel in the Asia Pacific region is officially launched in China

Recently, Mino Hotel announced the official opening of the Tivoli Hotel and Shengxiang Serviced Residence in Chengdu Intangible Heritage Park, which means that the 90 years of history of a well-known European hotel and a leading Australian hotel apartment in China for the first time. At the same time, this is the first Tivoli and Shengxiang hotel project in the Asia Pacific region.

Shanghai signs strategic cooperation agreement with China Tourism Group

The Shanghai Municipal Government and China Tourism Group Co LTD signed a strategic cooperation agreement in Shanghai on Monday. According to the agreement, the two sides will focus on deepening the construction of the "five centers", promote the deep integration of Chinese tourism groups into the development of Shanghai, jointly promote cooperation in major tourism projects, hotel business, travel services, cruise industry and other fields, and jointly promote the integration of central and local high-quality development.

Photo source: Thepaper.cn

Chimelong Group welcomes' Warm Spring 'with festival in March

In March, the passenger flow of Chimelong Park in Guangdong has recovered to the same level in 2019, and hotel bookings have increased slightly. The weekend holiday revenue of Hengqin Chimelong International Ocean Resort in Zhuhai and Chimelong Tourism Resort in Guangzhou has increased significantly over the same period last year, with an increase of nearly 300 percent on individual weekends.

The relevant person in charge of Guangdong Chimelong Group Co., Ltd. introduced that, to seize the opportunity of "warm spring", Chimelong chose festival activities as the fulcrum, combined with the animal conservation characteristics of the park and the needs of tourists, and innovated the marketing mode of "festival making" since this year, which not only enriched the product form of the theme park and tourists' play experience, but also drove the operating benefits of various types of life services around the park.

Take advantage of the spring breeze "Jiayougan" recovery "first hand chess"

Recently, the special activity of "Spring Breeze Ten Miles" · Mingyue Mountain rapeseed Appreciation season was held in Shebu Village. The village has a thousand mu of rapeseed flowers in bloom. The golden sea of rapeseed flowers covers the earth, forming a beautiful idyllic scene, attracting many tourists to come to play.

Since the beginning of this year, Jiangxi Mingyueshan Mountain Tourism Group Co., LTD., relying on the beautiful natural scenery, integration and series of flower resources in the area, planning and launching the "Spring breeze ten miles" · Mingyue Mountain flower appreciation, to do a good job in the integration of agriculture and tourism.

Nanyue Hengshan now magnificent cloud waterfall

Recently, with the arrival of a strong cold air, Hengshan Scenic Spot in Hengyang City, Hunan Province welcomed a magnificent sea of clouds. Stirring cloud waterfall, the dream of the sea of clouds and lofty Zhu Rong Peak each other. The picture of the southern Mountain Hengshan scenic area ushered in the magnificent sea of clouds landscape.

Photo source: chinanews.com

Guizhou: View the Baili Azalea Sea

Natural wild azalea in Baili Azalea Management Area in Bijie City, Guizhou Province, are in full bloom as temperatures rise recently. It is understood that the hundred-li azalea forest belt stretches for hundreds of li, so it is called "Baili Azalea" in Chinese.

Photo source: Xinhua News Agency

The sixth China Forest Health Industry Development Conference was held

From March 28 to 29, the sixth China Forest Health Industry Development Conference was held in Zixi County, Jiangxi Province. More than 500 representatives from pilot forest health development units in 29 provinces (autonomous regions, municipalities directly under the central government) attended the conference. At the opening ceremony, the city was awarded the title of "National comprehensive Forest Health Pilot city" and "National comprehensive Forest health Pilot construction county (city, district)".

Twelve experts delivered reports at the conference, comprehensively and deeply interpreting the development history, current situation and achievements of Chinese forest health industry from different perspectives. Eight experts from Guangdong, Sichuan, Jiangxi and Guangxi provinces and regions were invited to have a roundtable dialogue on the theme of "Forest health and well-being and people's livelihood". The National Action Plan for High-quality Development of Forest Health Care and the Declaration of Forest Health Care Practitioners have been released, as well as a number of standards for forest health care groups, such as the Code for the construction of whole-range Forest health care and Maintenance, Code for the construction of Forest Health Care and Maintenance walks, Code for the construction of Forest health care and Maintenance with Characteristics (blood sugar regulation), and Guide for the construction of Forest health and Maintenance Bases with Characteristics (blood sugar regulation).

The conference also held the national Forest health expert working station, the national forest health training and practice base, the 2022 outstanding member unit of Forest Health Nutrition Association of China Forestry Industry Association, the unit of "Relying on forest and grass resources to develop ecotourism Forest Health", the 2021 and 2022 national forest health pilot construction base, China Forest Health family awards The ceremony.

The second National Self-driving Club Conference and Hunan Self-driving Tourism Development Conference was successfully held

March 24 -28, by the Hunan Provincial culture and tourism department, Yongzhou City people's government, the federation of the Chamber of Commerce of tourism sponsored, "Sanxiang four water meet Hunan Yongzhou Qi Yang play" the second national self-driving club conference and Hunan self-driving tourism development conference held in Yongzhou city, Hunan province. This conference includes the opening ceremony, Yongzhou City's first RV camping exhibition, self-driving tourism development dialogue, the national self-driving club sharing exchange meeting, Yongzhou City (Qiyang) the seventh Beijing Opera singing, "self-driving play card tour Xiaoxiang" national self-driving pedestrian series of activities, for the masses to offer a cultural travel feast.

Photo source: DAVOST

Qingdao International Tourism and Leisure City Forum was held

As one of the important activities of 2023 Shandong Provincial Tourism Development Conference, the 2023 International Tourism & Leisure City Qingdao Forum, co-sponsored by China Tourism Academy, Shandong Provincial Department of Culture and Tourism and Qingdao Municipal People's Government, was held in Qingdao International Convention Center on the morning of March 26. Du Jiang, member of the Party Leading Group and Vice Minister of the Ministry of Culture and Tourism, Deng Yunfeng, Vice governor of Shandong Province and member of the Party Leading Group of Shandong Province, Zhao Haozhi, Deputy secretary of the CPC Committee and Mayor of Qingdao and other officials attended the event.

At the forum, the research team of China Tourism Academy released the "World Tourism and Leisure City Development Report", and a number of experts, scholars and industry veterans gave keynote speeches. In the round table dialogue session, guests from the industry exchanged discussions on topics related to the potential of the international tourism, leisure, cultural and tourism consumption market, new business forms and new scenarios.

The 17th Asian Sporting Goods and Fashion Show opened

Recently, ISPO Beijing 2023 Asia Sports Goods and Fashion Exhibition opened in Beijing National Convention Center. For the first time, the climbing fulcrum exhibition and cycling lifestyle exhibition area were opened to convey more possibilities of sports life and help the development of the industry. It has attracted many enterprises from Hong Kong, Japan, Russia, Brazil, the United States, India, Thailand, Malaysia and other regions to participate in the exhibition. For the first time, domestic mountain cycling products enterprises such as Dolada Technology were invited to participate in ISPO Beijing.

Dujiangyan City: 2023 Chengdu Double Heritage Marathon recently kicked off

The 2023 Chengdu Double Heritage Marathon starts at Phoenix Stadium on the morning of March 26. More than 30,000 runners from all over the world were delighted by the three "World Heritage" tracks. Three types of characteristic world heritage beauty courses allow runners of all ages to fully experience the harmonious integration of humanity and nature; In Dujiangyan, with a grand sports event, sports fans around the world will focus their attention on the Land of abundance, feel the strong atmosphere of the Universiade, feel the park city in the snow mountains, and feel the happiness of the city in the fireworks.

This event is sponsored by Chengdu Municipal People's Government, certified by Chinese Athletics Association, organized by Chengdu Municipal Sports Bureau and Dujiangyan Municipal People's Government, and operated by Wanda Sports Chengdu Double Heritage. The events include: full marathon, half marathon and Fun Run.

Qiaoxi District Education and Sports Bureau signed a strategic cooperation agreement with Beijing Sanfu Outdoor Sports Management Co., LTD. (Sanfu Sports)

Recently, Zhangjiakou City Qiaoxi District Education, Sports and Science and technology Bureau and Beijing Sanfu Outdoor Sports Management Co., LTD. (Sanfu Events) signed a strategic cooperation agreement. The two sides plan to jointly hold the "Dajingmen Ancient Great Wall Cross-Country Race" in June this year in Dajingmen Scenic Spot, Qiaoxi District, Zhangjiakou City. There are three categories of the race, respectively 42km, 25km and 10km.

Photo source: Beautiful Qiaoxi

The successful signing of this project has accelerated the construction of Beijing-Zhang Sports culture tourism Belt and created favorable conditions for creating a sports culture tourism destination. The race will start from Dajingmen Scenic spot in Zhangjiakou, pass the Qinghe Film and Television Base, Zhangku Avenue and the surrounding Great Wall ruins, allowing many runners to appreciate the magnificent beauty of the ancient Great Wall. Through the holding of the competition, participants and spectators will use we-media, news media and other means to show the beautiful natural landscape and time-honored cultural heritage of our district from multiple angles, attracting tourists from all over the country and even the world to the Qiaoxi District for sightseeing and effectively promoting economic development.

The "Village BA" finals came to a successful conclusion. Guizhou Hotel Group helped hold the competition

On March 27, the finals of the first "Beautiful Village" basketball League in Guizhou province (hereinafter referred to as "Village BA") ended in the basketball court of Taipan Village, Taipan Township, Taijiang County, southeast Guizhou Province. The host team of Qiandongnan Prefecture won the championship.

Photo source: Guizhou Hotel Group Co., LTD

In this competition, the "Miao Gu Gu" fruit and vegetable crisp gift box (including packaged fruit and vegetable crisp products) produced and sponsored by Guizhou Fangxing Science and Technology Development Co., LTD. (hereinafter referred to as Fangxing Company), which is a subsidiary of Guizhou Hotel Group, was displayed as a prize in the series of competition activities, and was praised by the public.