Wang Xiaoyu 王笑宇
基本信息
  • Chinese Name/Wang Xiaoyu 王笑宇
  • English Name/Wang Xiaoyu
  • Country/China
详细介绍

Dr. Wang Xiaoyu, Ph.D. in Tourism Management (France), Postdoctoral Researcher in Tourism Economics, Principal Investigator of Ctrip Research Institute, Research Center of the Ministry of Culture and Tourism, Vice President of HCG International Travel Group (as part of Ctrip Destination Travel Group). Expert for the Ministry of Culture and Tourism (MCT). National Sports Tourism Expert for the General Administration of Sport of China (responsible for standard formulation and project evaluation of national-level tourism and leisure districts, National Tourism Counties, national service quality pilot programs, national credit economy pilot initiatives, and national sports tourism demonstration zones). Distinguished Expert for the World Tourism Cities Federation. Expert for the International Mountain Tourism Alliance. Adjunct Researcher at the Tourism Research Center, Chinese Academy of Social Sciences. Expert for the China Tourism Attractions Association. Advisor for multiple central state-owned enterprises (e.g., China Tourism Group), leading cultural tourism funds (e.g., CITIC PE), and major conglomerates (e.g., Fosun Group), as well as provincial governments (e.g., Hainan, Heilongjiang) on cultural tourism development and investment decision-making. Served in senior executive and project director roles at major state-owned enterprises and cultural tourism groups, including BTG Group, OCT Group, and Ctrip Group. Specialized in the investment, innovation, and full-cycle operation of high-profile projects such as high-A-grade tourist attractions, resorts, theme parks, and sports tourism destinations. Focused on theoretical research and industrial practices related to middle-class tourism and entrepreneurial innovation. Published research reports, interviews, and articles in People's Daily, CCTV News, Tourism Tribune, Journal of Industrial and Commercial Management (Renmin University), and other authoritative media and core journals. Presided over multiple provincial and ministerial-level research projects for the Ministry of Culture and Tourism and the General Administration of Sport, including the MCT's Major Project Research on the Generation and Cultivation Mechanism of New Cultural and Tourism Formats, the MCT's Social Science Project Research on the Development Path of National Tourism Counties, and the GASC's project Research on the Impact Mechanism of Sports Tourism. Awarded the Third Prize in the National Outstanding Research Achievements Awards by the Ministry of Culture and Tourism, the National Outstanding Tourism Paper Award, and the National Outstanding Doctoral Dissertation Award in Tourism Management. He has published books such as "Who Travels, Who Innovates" (Chinese edition), "Middle-Class Tourism" (Chinese edition), "Stakeholder Relationships in Tourist Destinations" (French edition).

 

王笑宇研究员,留法旅游管理学博士,旅游经济学博士后,北京体育大学管理学院教授,兼任携程研究院(文化和旅游部研究基地)首席研究员。文化和旅游部核心专家,国家体育总局体育旅游核心专家、世界旅游城市联合会特聘专家、国际山地旅游联盟专家、中国社会科学院旅游研究中心特约研究员,中国旅游景区协会专家,以及中旅集团、复星集团等多个央企、头部文旅基金及海南黑龙江等多省的文旅发展顾问、投资决策顾问等。先后在首旅集团、华侨城集团、携程集团等大型国企、央企文旅集团及主题度假区、景区担任高管、项目总负责人,持续聚焦中产阶层旅游及企业家创新的理论研究及产业实践,并长期负责大型文旅集团的高A级景区、度假区、主题乐园、体育旅游等重大项目投资、创新产品研发以及一线项目全周期落地操盘工作。先后在人民日报、央视新闻联播、旅游学刊、工商大学学报等重要报纸、媒体、核心期刊发表系列报告、采访、文章,主持文化和旅游部部级重大课题《文旅新业态生成和培育机制研究》、部级社科课题《全国旅游名县发展路径研究》,以及国家体育总局《体育旅游影响机制研究》等多项重大省部级、司局级课题,荣获文旅部全国优秀研究成果三等奖、国家旅游局全国旅游优秀论文奖、全国旅游管理优秀博士成果奖,曾出版中文版《谁在旅游,谁在创新》、《中产阶层旅游》及法文版《旅游目的地利益相关者关系》等专著。