During the opening ceremony, the International Mountain Tourism Alliance (IMTA) and the UN Tourism exchanged a Memorandum of Understanding (MoU).

The Mountain Tourism and Rural Revitalization Forum, organized by the International Mountain Tourism Alliance, demonstrated the powerful ability of tourism to transcend geographical boundaries and connect cultures. It has jointly propelled the mountain tourism and rural revitalization efforts of both China and Portugal to new heights. The unique mountain resources of Guizhou and its innovative rural cultural tourism model have encountered Lisbon's maritime culture, together marking the beginning of a new chapter in deep cooperation between China and Portugal in the field of mountain tourism.

Peter Semone, Chairman of PATA, stated during the report launch that the report deeply analyzes the complex development landscape of mountain tourism in the Asia-Pacific region under the background of global tourism recovery and the deepening trend of sustainable development. Focusing on key issues such as climate change, ecological conservation, cultural heritage, and tourism governance, the report systematically proposes six sustainable development strategic pathways, offering professional insights and policy references for mountain tourism governance and providing innovative guidance for industry stakeholders.

International organizations, governments, industry leaders, and leading companies widely participated in the "International Mountain Tourism Day 2025" Theme Events, highlighting the important position of mountain tourism in the global tourism industry and the shared vision and expectations of countries to collaborate and shape the future of mountain tourism. The events, themed "Embracing Mountains and Seas, Coexisting with Cultures," served as a platform for communication and cooperation, promoting leading action frameworks and cooperation mechanisms. It aims to enhance the strategic role of mountain tourism in the global tourism governance system, injecting powerful energy and far-reaching influence into the construction of an open, inclusive, and shared global community with a shared future for mankind.

When the karst peaks of Guizhou, China, and the volcanic coastline of Gran Canaria, Spain, resonate in a shared visual narrative, a dialogue transcending geographical and cultural boundaries begins. On May 29, 2025, the International Mountain Tourism Day celebration will commence in Guizhou’s sister city, Gran Canaria. Through poetic imagery, the International Mountain Tourism Alliance will showcase humanity’s shared guardianship of mountain civilizations. Let us follow the path of cultural exchange and mutual learning, witness the harmonious embrace of mountains and seas, and celebrate the symbiosis of humanity and nature. Together, we will explore a global vision for mountain tourism—one rooted in inclusivity, mutual learning, and collaborative development.

On the occasion of the 2025 "International Mountain Tourism Day", the IMTA issued an initiative to the world

On May 29, the “International Mountain Tourism Day 2025” Theme Events will officially open in Gran Canaria, Spain, jointly hosted by the International Mountain Tourism Alliance (IMTA) and the Turismo de Gran Canaria. International organizations, relevant national cultural, sports, and tourism institutions, IMTA members, experts, scholars, and industry leaders will gather at this event to explore paths of inclusive and reciprocal global mountain tourism and shared development.