On September 15, the “International Mountain Tourism Alliance (IMTA) Annual Conference and Dialogue among World Famous Mountains 2023” opened in Xingyi city, Guizhou province. IMTA members, renowned international organizations, relevant national cultural and tourism departments, leaders and officials from Guizhou Province, professional tourism organizations and enterprises, world-famous mountain and mountain tourism destination institutions, and other esteemed guests more than 200 people gathered in Xingyi, Guizhou. The conference focuses on the themes of "Mountain Tourism Resource Innovation and Destination Construction" and "World Famous Mountains Empower the Wellness of Mountain Tourism." It aims to to discuss the protection, innovative utilization and development of mountain resources with a broad frontier vision and an open and sharing mentality.

In order to better promote and promote the landing of the standard, this year, mainly in China, the collection of "IMTA International Mountain Hot Spring Wellness Tourism Pilot Demonstratian Site" was carried out globally. After the International Mountain Tourism Federation experts selected, a total of 14 hot springs won the final recognition.

In "Dialogue among World Famous Mountains 2023", the International Mountain Tourism Alliance (IMTA) launched the initiative of "Jointly Building World-Famous Mountain Tourism Destinations".

In 2023, the International Mountain Tourism Alliance once again selected the "International Mountain Hiking Demonstration Route" on a global scale, and after the industry and experts recommended and selected, 10 routes were finally selected.

In the post-COVID-19 era, the tourism industry has ushered in a comprehensive recovery and injected vitality into the global economy." In the International Mountain Tourism Alliance Annual Conference 2023, Francesco Frangialli, Honorary Secretary-General of the United Nations World Tourism Organization (UNWTO) and member of the Expert Committee of the International Mountain Tourism Alliance, published the World Mountain Tourism Trends Report 2023 (hereinafter referred to as the "Report") on behalf of the International Mountain Tourism Alliance, he said that in the past three years, global mountain tourism has broken the cocoon and become a butterfly, evolving a new pattern and stimulating new momentum.

On the morning of September 15, the Annual Conference of the International Mountain Tourism Alliance 2023 with the theme of "Tountain Tourism Resource Innovation and Destination Construction" was held in Xingyi City, Guizhou province. At the Conference, Fu Yingchun, Vice Chairman and Executive Secretary of the International Mountain Tourism Alliance(IMTA), announced that the 2024 International Mountain Tourism Day theme event will be held in the town of Blanc Saint-Quan in the city of Saint-Gervailleban, France.