2020 "IMTA Mountain Tourism Award" sets up "Mountain Tourism Sustainable Development Award", "Best Mountain Tourism Destination Award", "Best Mountain Tourism Outdoor Sports Award", "Best Mountain Tourism Camping Award", and "Best Mountain Tourism Hiking Route Award". Each award will select candidates and the top 3 will grant an award.
The Expert Jury of the Awards has a very strong cast and high authority. Wei Xiao'an, chief expert of the Expert Committee of the World Tourism Cities Federation, served as the chairman of the Expert Jury. Experts from China, Germany, South Korea, France, Switzerland, the United States and other countries in tourism planning, ecological environment, art and culture, outdoor sports and other fields participated in the selection.
Based on the principle of "openness, fairness and justice", the "IMTA Mountain Tourism Award" refines the award system with the guidance of experts from the review committee, and is oriented to IMTA members, tourism public management agencies, destination management agencies, tourism companies, cultural tourism groups, and travel-related organizations extensively solicit candidates to participate in the evaluation project. After being screened and reviewed by the Expert Jury, the awards will be announced at the 2020 International Mountain Tourism Alliance Annual Conference.
Mountain Tourism Sustainable Development Award
The establishment of “Mountain Tourism Sustainable Development Award” combines the definition and goals of the United Nations World Tourism Organization (UNWTO) for the sustainable development of tourism, as well as the International Mountain Tourism Alliance, which aims at the sustainable development of mountain and eco-tourism, protecting mountain resources, preserving mountain civilization, promoting mountain economy and benefiting mountain communities. And the purpose of it is promoting the concept of sustainable tourism to be recognized in the industry and to set a benchmark and example.
The award is for enterprises or institutions such as environmental protection, resource protection, cultural protection and other related mountain scenic spots, cultural characteristic destinations, mountain outdoor sports equipment manufacturers and IMTA members to collect candidate projects. The Expert Jury will evaluate projects from the 3 dimensions and 19 indicators of sustainable development of environment and resources, sustainable development of culture, and sustainable development of economy and society.
Best Mountain Tourism Destination Award
In the context of changes in times, leaps in consumption, integration of culture and tourism, and industrial transformation, the natural ecological environment of the mountainous region and its cultural diversity are two key resources. In addition to the intuitive mountain scenery, mountain tourism destinations are based on the premise of protection and development, and the inner cultural resource mining shows a long-lasting value mining cycle, so as to lays the foundation on creating differentiated products, building the IP of destination, and shaping destinations brands. The establishment of the “Best Mountain Tourism Destination Award” this time aims to promote the upgrading and optimization of the cultural and tourism industry structure, finding new breakthroughs in the development of the mountain tourism industry, and promoting the investment of mountain tourism destination and the upgrading of product format.
The award is open to local cultural and tourism bureaus, mountain scenic destinations, mountain tourism destinations or integrated resorts, IMTA members and other mountain cultural tourism agencies to collect candidate projects. The Expert Jury will evaluate the projects from the 5 dimensions and 17 indicators of traffic accessibility, product richness, brand influence, service management and tourist size .
Best Mountain Tourism Outdoor Sport Award
According to incomplete statistics, there are currently about 130 million outdoor sports enthusiasts in China, and the market scale of the world outdoor sports industry is as high as 887 billion US dollars. which is a huge basic flow of mountain tourism development. Against the backdrop of major changes in the cultural and tourism supply system brought about by the epidemic, the demand for outdoor sports related to nature, sports, and outdoor adventures has been fully released, and the growth momentum is very rapid. The establishment of the “Best Mountain Tourism Outdoor Sport Award” aims to further promoting the recovery of the mountain tourism industry in the cultural and tourism industry in the post-epidemic period, improving the standard system of mountain outdoor sports related sub-fields, promoting the upgrade of mountain outdoor sport products and business innovation.
The award is open to companies and IMTA members in the fields of outdoor mountaineering, trail running, outdoor flying, cave exploration, mountain biking to collect candidate projects. The Expert Jury will evaluate the projects from the 5 dimensions and 16 indicators of outdoor facilities planning, outdoor product design, brand awareness, participants size, security system.
Best Mountain Tourism Camping Award
In the process of recovery after the epidemic, the camping industry represented by RVs, cars, tents and so on, has ushered in a significant growth, becoming a new focus of the tourism industry under the epidemic situation. Industry professionals even predict that this trend will continue until 2021 or longer time. However, the current development of domestic camp-related industries such as RVs is still in the initial stage, and there are problems such as insufficient supply of various camping services and products. In order to absorb the new ideas and achievements of various camping enterprises at home and abroad, promote the interactive development of the camp industry in China and the world, help the camping industry in China to transform from lifestyle to industrial upgrading, sets up the “Best Mountain Tourism Camping Award”.
The award is open to domestic and foreign mountain-related RV camp companies, self-driving camp companies, RV campground bases, RV camping parks and other companies or mountain destinations, as well as IMTA members to collect candidate projects. The Expert Jury will evaluate the projects from the 6 dimensions and 17 indicators of environmental protection, RV configuration, camping operation, brand awareness, camping facilities, and safeguard measures.
Best Mountain Tourism Hiking Route Award
Hiking is an important part of mountain tourism and the most widely participated outdoor mountain sports. This award is established to promote the establishment and improvement of hiking activity standards, improve the operation and management level of hiking activities and promote the further development of hiking related industries .
The award is open to enterprises or institutions such as mountain scenic destinations with hiking activities, large-scale mountain tourism destinations, mountain hiking outdoor clubs, mountain hiking event organizers or organizers to collect projects. The Expert Jury will evaluate the projects from the 5 dimensions and 15 indicators of hiking route design and planning, brand awareness, scale of participant, accommodation reception and integrated management.
