On May 29, the"International Mountain Tourism Day 2025" Theme Events kicked off on Gran Canaria, Spain. With the theme "Embracing Mountains and Seas, Coexisting with Cultures — Mountain Tourism and Cultural Inclusiveness for the Future," the event brought together representatives from international organizations, government officials, industry leaders, experts, scholars, and media worldwide to explore inclusive collaboration and shared development in global mountain tourism. The program included an opening ceremony, thematic forums, mountain cultural exchange sessions, a China-Spain cultural tourism exhibition, and the "Gran Canaria Night" welcome dinner. Participants engaged in diverse formats to share advanced concepts, discuss cutting-edge issues, and deepen practical cooperation. Mr. Li Shouwen, China International Camping Congress Executive Chairman, Camping Home TOP Plan President and Jinhua Mountain Special Representative, delivered a speech at the"Innovation in Mountain Tourism & Local Community Participation" Theme Forum.

The full text of the speech is as follows:

Jinhua Mountain has been known as the "Famous Mountain in Jiangdong" since ancient times and enjoys the reputation of "Cool Capital of East China". Jinhua Mountain not only boasts beautiful natural landscapes but also carries rich historical and cultural heritage. It is one of the birthplaces of the 10,000-year-old Shangshan Culture and the Confucianism, Buddhism, and Taoism cultures. In history, many literati and poets such as Li Bai, Wang Anshi, and Su Shi have left poems here praising its beauty. The Ancestral Palace of Huang Daxian, as the birthplace of Huang Daxian culture, is renowned worldwide.

Jinhua City, located in the central part of Zhejiang Province, is a prefecture-level city under the provincial jurisdiction. It gets its name from Jinhua Mountain. The city has achieved remarkable industrial development, with the private economy contributing over 79% to its GDP. The industrial development market is active, especially in terms of remarkable achievements in innovation and green ecology. The private economy accounts for over 89% of the added value in scale, as well as over 98% of foreign trade exports and investment. Jinhua City promotes high-quality industrial development through the cultivation of ten key industrial chains. In 2024, two new 100-billion-yuan industrial chains were added, namely textile and apparel, and new energy vehicles and key components. There are more than four 100-billion-yuan industrial clusters in the city, and the national market share of outdoor equipment and camping industries exceeds 50%.

In 2024, Jinhua Mountain signed an agreement with the China International Camping Conference to become its permanent venue. Adhering to the conference philosophy of "hosting an international camping conference, establishing a camping home, and driving an industrial cluster", and with the strong support of the Jinhua Scenic Area Management Committee and relevant departments of the Jinhua Municipal People's Government, it has jointly built the Camping Home Global Supply Chain Trade Center Living Museum with Jinlv Group. By the opening of the China International Camping Conference on May 26, 2025, nearly 300 global supply chain manufacturing enterprises have gathered, with over 2,000 SKUs (single products) of outdoor sports and camping equipment, forming an industrial ecological closed loop integrating three chains with the all-for-one tourism scenario of Jinhua Mountain.

In May 2025, Jinhua Mountain was officially approved as a member of the International Mountain Tourism Alliance. The Camping Home (Jinhua) Supply Chain Trade Center signed a memorandum on industrial development with the International Mountain Tourism Alliance. Since then, the Jinhua Mountain International Tourism Resort has entered the era of the entire mountain from the era of karst caves. The ancient mountain has transformed into a "young mountain", and the mountain of Jinhua will evolve into a mountain of the world, entering a new era of higher quality and higher development level.

Combining the leading advantages of industrial development in Jinhua's Yongkang, Yiwu, Pujiang, Wuyi, etc., with the quality improvement and efficiency enhancement of Jinhua Mountain Scenic Area, forming a two-way drive. The integration of primary, secondary, and tertiary industries, as well as the integrated development of sports, education, agriculture, culture, and tourism, have been integrated into the national unified market, and the pace of entering the "Belt and Road" dual circulation has become faster and more stable. We have reason to believe that with the support of relevant units of the General Administration of Sport of China, the "China International Camping Conference", which is the crystallization of the collective wisdom of two generations of sports people over 20 years and has gone through more than 10 years of practice; under the inspiration of the International Mountain Tourism Alliance's advocacy of protecting mountain resources, inheriting mountain civilization, promoting mountain economy, and benefiting mountain people, the Jinhua Mountain model will become more perfect and set a benchmark model and system for the high-quality development of global mountain leisure tourism, wellness, and outdoor sports destinations.

Source: IMTA

Editor Ⅰ: Zhang Wenwen

Editor Ⅱ: Bao Gang

Editor Ⅲ: Liu Guosong