On May 19, the 2026 "China Tourism Day" arrived as scheduled, with regions across the country launching a series of cultural and tourism benefit activities under the theme "Enjoy Quality Tourism, Embrace Beautiful Landscapes." In active response to the national call, Tongcheng Travel deeply participated in the implementation of benefit activities in over ten provinces and cities, assisting relevant local authorities in distributing a total of over 17 million yuan worth of digital vouchers online. These vouchers cover a full range of products including scenic spots, hotels, and travel packages, effectively allowing the public to share in the dividends of tourism development and helping to stimulate cultural and tourism consumption.

It is reported that the 2026 "5·19 China Tourism Day" campaign runs from April 23 to May 31, with the main venue in Guangzhou. Nationwide, nine major benefit measures and over 1 billion yuan in subsidies have been rolled out, with local authorities planning to introduce more than 9,000 benefit initiatives. Tongcheng Travel proactively coordinated with cultural and tourism departments of more than ten provinces and cities, including Guangdong, Sichuan, Hainan, and Jiangsu, deeply engaging in the planning and execution of local benefit activities. It has established a service system combining "online voucher distribution + offline coordination," ensuring that benefits reach consumers directly.

Editor Ⅰ: Zhang Congxiao

Editor Ⅱ: Bao Gang

Editor Ⅲ: Liu Guosong