The competitive focus of accessible tourism is shifting from infrastructure development to information delivery. Travelers are no longer solely concerned with ramps, restrooms, and compliance standards—they are increasingly looking for destinations that can provide clear, credible, and verifiable travel information, helping them build confidence before departure.

In the past, travelers judged a destination's accessibility mainly based on physical elements, such as the availability of wheelchair ramps, accessible restrooms, compliance with relevant building codes, and whether the official website provided corresponding explanations. However, with changes in travel decision-making patterns, whether information is clear and trustworthy—and whether it can help travelers establish confidence before setting out—has become a key factor influencing their choices.

This shift has made the role of destination marketing organizations increasingly important. Their core value lies in integrating fragmented experiences across transportation, accommodation, attractions, dining, and public services into a coherent destination narrative that is genuinely useful to travelers, thereby reducing uncertainty and psychological burden during travel.

Editor Ⅰ: Zhang Congxiao

Editor Ⅱ: Bao Gang

Editor Ⅲ: Liu Guosong