Recently, the Vaud Convention Bureau and the Geneva Convention Bureau have been actively promoting their MICE advantages to the Chinese market. Leveraging their mature industrial foundation, stable business environment, deep tradition of cooperation with China, and unique natural and cultural resources, they aim to shape a high-end, high-efficiency, and high-value image as a MICE destination.

Switzerland boasts well-developed infrastructure, multilingual service teams, and high-standard service quality, ensuring the smooth and efficient execution of large-scale MICE events from planning to delivery. Its mature cross-border investment service process also provides clear guidance for Chinese enterprises looking to host or participate in events in Switzerland. Looking ahead, Vaud will continue to emphasize its unique combination of "industrial depth, natural beauty, and China-friendly approach," highlighting its positioning as a platform for the convergence of ideas and business collaboration.

Editor Ⅰ: Zhang Congxiao

Editor Ⅱ: Bao Gang

Editor Ⅲ: Liu Guosong